If you’ve ended up here, you probably know me from Vibes Gym, TikTok, coaching, music, or you’ve Googled my name.
I’m Christopher Kirkby. I’m a husband, a dad, a business owner, a personal trainer and a singer, and I live in Shefford, Bedfordshire. This site is where everything I do sits in 1 place, and this journal is where I’ll write about it.
The short version
I’m the Chief Operating Officer of Vibes Gym, a 24/7 independent gym in Shefford owned by my wife Victoria. I coach clients through Mr Vibes Coaching. I sell clothing live on TikTok as Mr Vibes Live. I founded LEVEL Clothing. Before a lot of that, I was a singer, and that part still sits under Kirkbys Music.
They look like separate things from the outside. From the inside they’re the same thing: work I do myself, for people I actually deal with.
Vibes Gym
Vibes is a small independent gym, open 24 hours, in Shefford. Victoria owns it, I run the day to day: operations, memberships, marketing and coaching on the floor.
The setup is open gym format with 2 saunas, a sunbed and proper strength kit. What I care about most is the culture. No egos, no intimidation, nobody filming you without asking. People walk in nervous on day 1 and settle in within a couple of weeks, and the members do more to keep that standard than we do.
LEVEL
LEVEL is my clothing brand, at levelclothing.co.uk. The name is a palindrome. It reads the same backwards as forwards, because sometimes you have to go backwards to go forwards. You just have to stay level while it happens.
I picked that name because I’ve lived it. Everyone gets knocked back at some point. What matters is what you do next. That idea is the whole brand.
Coaching and the lives
Mr Vibes Coaching is my personal training work, in person at Vibes and online. Structured programming and straight answers. No 12 week miracle promises.
Mr Vibes Live is the TikTok side. Live clothing auctions, £1 starting bids, most evenings. It’s chaos. I enjoy it.
The music
I’m a singer and songwriter. Kirkbys Music is quiet at the moment because of everything above, but it isn’t finished. When there’s something to hear, I’ll post it here.
What this journal is for
I’ll write here regularly about the things I actually do: training, running an independent gym, building brands, selling live on TikTok, and keeping a family of 8 fed while doing it. No recycled advice.
I’m @itskirkby on TikTok and Instagram. If you’re in or near Shefford and want somewhere decent to train, come to Vibes Gym and say hello.
Stay level.
Chris